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Viva la Mamma
Type of Project
360° Marketing, Social Media, Influencer, Website, Design, Press, Events
Date
since May 2023
Since taking over marketing in May 2023, we have been supporting Viva la Mamma with a holistic 360° strategy—tailored to the brand and its target audiences. We focus strategically on five pillars: social media, events, press, design, and an overarching strategic marketing concept.
With creative social media content and authentic influencer collaborations, we have built a vibrant digital presence and sustainably strengthened the community. Emotionally staged on-site events create genuine brand experiences and foster personal connections—both online and offline.
At the same time, targeted press work has significantly increased media visibility, positioning Viva la Mamma as a love brand with a clear stance. A fresh, consistent design conveys the brand identity across all channels and ensures strong recognition.
The result: increased brand loyalty, doubled revenues, and a strong positioning as a modern gastro concept with impact. Today, Viva la Mamma is more than just a restaurant—it’s an emotional brand that inspires and connects people.






























