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Branding Spelunke
Type of Project
Re-Branding
Date
April 2025
Radically New. Yet Still Spelunke.
With the takeover in May 2025, the iconic Spelunke was not only reinvented gastronomically — a new era also began visually and communicatively.
House of Viva was responsible for the complete rebranding: from the strategic brand refresh to logo, typography, and color palette, all the way to tone of voice and digital implementation. The goal was to preserve Spelunke’s urban, rebellious soul — while translating it into a modern, high-quality appearance that fits the new direction. For example, the menu was designed in the shape of a vinyl record — complete with real records to surprise and delight guests.
The new design combines rough charm with clear lines — uncompromising, loud, yet stylish.
A rebranding that shows attitude — and makes you want more.
